Three trends to watch on social media
There are few things evolving and changing as fast as social media. We take a look at three trends it’s worth keeping an eye on.
Social community driving Social commerce
Pre pandemic, social commerce was simply a new opportunity only being tested out by some of the biggest and most innovative retail companies.
But as we plunged into lockdowns, shopping online and on social quickly became a way of life. In Australia alone, we saw a 700% increase in social media shopping, with social media platforms becoming the most important platform for brand discovery.
According to one publisher, Instagram and Snapchat are taking the lead in generating sales from Gen Z, as they are spending 2x more shopping on social channels than an average consumer. Gen X, on the other hand, is inclined to Facebook.
As a result we have seen some new and exciting shopping tools emerge including Livestream shopping, Instagram Drops and Tiktok Shopping.
For brands and companies, the key to nailing this trend is identifying the functions and tools available on the platforms on which you operate. Experiment and learn what works best for your audience and what they are most receptive to in order to create a seamless online shopping experience.
Consumers crave snackable content
Possibly one of the biggest social trends that we will expect to see this year is the desire for short form, “snackable content.”
As social media attention spans continue to shrink and digital fatigue becomes even more prevalent, snackable content is increasingly becoming a more important format for storytelling in digital communications.
By far one of the most important things for brands is learning how to leverage short form video to tell your story. Whether it be TikTok, Instagram Reels, YouTube Shorts, Pinterest Idea Pins, or even Google Web Stories, being able to create engaging short-form videos that last between 15 to 60 seconds will be critical to obtaining visibility in the news feeds of almost every social network.
AR and the Metaverse
We couldn’t talk about the biggest trends of the year, without mentioning AR and the Metaverse. 2022 will see the increase of AR used, particularly in the social commerce space, whilst the metaverse will become more concrete as it pushes the boundaries on innovative experiences.
Seamlessly integrated augmented reality is already a part of many social media users’ online experiences; however, we now see AR technology being used more frequently to enhance and bring to life more immersive shopping experiences. From visualising how a pair of sunglasses look through a Snapchat filter, to seeing how an outfit suits a Prada handbag on Instagram, AR is quickly becoming the future of shopping. From Nike to Ikea, Urban Decay and Lancome, these brands are quickly paving the way for the future of the online shopping experience and connecting and engaging earlier with their younger target audience through the use of AR on social media. More info HERE
Facebook –> Meta quickly became one of the biggest memes of 2021, however in 2022, the notion of the Metaverse is going to become more tangible as innovative companies and organisations look for ways to enhance digital experiences. The Metaverse promises to create more realistic and therefore more productive, immersive meetings made possible with 3D virtual reality headsets.
In the consumer space Fortnite has long operated within this digital space, hosting live concerts and experiences which could be enjoyed virtually from the comfort of your home. We are now seeing more traditional retailers are following suit, with Nike, Gucci, Balenciaga and Luis Vuitton exploring commerce within this space.
The biggest things to consider to excel in this space is how AR can be utilised within social commerce and how events and experiences can pivot into this digital world.
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