Roxanne Millar Appointed as Our New General Manager

Roxanne Millar has been appointed to the role of General Manager of the Melbourne office.





Roxanne Millar Appointed as Our New General Manager

Bastion Effect has appointed Roxanne Millar to the role of General Manager of its Melbourne office.

After five years with the business, Roxanne will take the lead on agency operations as Bastion Effect increases its footprint in the market.

The 15-year business, formerly Undertow Media, has doubled in size over the past 12 months with the acquisition of Tomorrowland Group in Sydney and picking up key accounts with major consumer lifestyle, property and technology brands.

A journalist for almost 10 years writing for local and international print, radio and online media outlets, Roxanne brings a wealth of media knowledge to the role as well as extensive PR experience.

Prior to the appointment, she headed up Bastion Effect’s Property and Business division, starting as an Account Director with the business in 2013.

Rox joined the company from Attention & Influence, formerly PR Edge, where she was responsible for key accounts including Telstra and Sensis.

Bastion Effect CEO Richard Chapman said the business would benefit from Roxanne’s breadth of experience both as a former journalist and a gun communications practitioner combined with her client service skills and deep understanding of the company.

“Roxanne’s appointment to General Manager is such an exciting opportunity for our team, the growth of our agency and no-one knows the property market as well as Rox.

We are really proud to be able to nurture and develop our talent through their career and then promote from within,” he said.

Roxanne said she was proud to be able to fly the flag for non-traditional communications career journeys.

“Starting my career as a cadet journalist, I never thought I would be in the position I am today and with the commercial and strategic skills that I have developed throughout my time at Bastion Effect,” she said.

“This is a fantastic workplace that really invests in its people and helps us pursue our career goals while becoming the best versions of ourselves. I hope to be able to continue that and provide the same opportunities to our team.”



Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.