The Doherty Institute Cumming Global Centre for Pandemic Therapeutics
The new centre, called the Cumming Global Centre for Pandemic Therapeutics will sit within Doherty with a vision to save millions of lives in the future.
After the world was devastated by the COVID-19 pandemic, The Peter Doherty Institute for Infection and Immunity in Melbourne was gifted a history-making $250 million from Canadian philanthropist and businessman, Geoff Cumming, to establish a new global research centre focused on therapeutic discoveries.
To date, this is the largest philanthropic donation to bio-medical research in Australia’s history.
The new centre, called the Cumming Global Centre for Pandemic Therapeutics will sit within Doherty with a vision to save millions of lives in the future.
Bastion Agency was hired to deliver a launch with worldwide impact, with a blank canvas for creativity. We were tasked to deliver a new brand identity, a communication strategy, and a media launch.
Bastion Agency was hired to deliver a launch with worldwide impact, with a blank canvas for creativity. We were tasked to deliver a new brand identity, a communication strategy, and a media launch.
The announcement made the headlines right across Australia and overseas reaching a very large number of people.
- 1 press conference with 10 media attendees, including political reporters
- 6 one-to-one follow-up interviews with general news media
- 2 live radio shows
- 250+ pieces of coverage within 24 hours – TV, radio, newspapers
- 17 million reach
- Syndicated nationally and reaching international papers
- Covered by all Australian TV networks
