LAUNCHING A PERFECT SPACE
Driving media coverage in B2B and B2C media.
THE
BRIEF
A Perfect Space is shaking up the antiquated location scouting industry with its revolutionary digital end-to-end platform and unique stock of locations.
We developed a strategic PR campaign to amplify the brand, elevate CEO and Founder Kate Mitchell and showcase both the B2B and B2C benefits of using the platform to find the perfect shoot location for producers as well as people wanting to list their space.
THE
APPROACH
Our approach included developing a suite of angles and pitching the business story to traditional news, lifestyle and trade marketing publications. Additionally, we also utilised LinkedIn to curate personal blog articles on behalf of Kate Mitchell and the team – talking to the unique stories that lie behind the locations themselves.
THE
RESULT
Top tier media publications picked up and ran with the story, including The Age and The Sydney Morning Herald.
Domain Prestige ran a four-page lifestyle feature and coverage also appeared in Business Chicks, Homes to Love, Mumbrella and B&T.
We also secured a Channel 9 lifestyle TV segment, ‘Your Domain’.
PR coverage has had a direct result on location listings to date and helped to increase brand awareness and establish credibility for A Perfect Space within the production industry.
WE ARE PART OF BASTION
Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.
We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.