GARNIER: AUSTRALIAN OPEN
How we returned an old favourite to the Australian Open with our friends at EBA, and had people queueing up!
THE
BRIEF
After 10 years, Garnier wanted to drive awareness and excitement around its return to the Australian Open as the Grand Slam’s official skincare and haircare partner as well as a reinforce the new “By Garnier, Naturally” brand proposition.
THE
SOLUTION
Our experiential agency EBA brought the ‘By Garnier, Naturally” brand essence to life with an interactive playground at the Australian Open, complete with ball pit and slippery dip!
We helped make it the most visited activation at the tennis, by developing a multi-layered communications strategy spanning media relations, ambassador and influencer engagement.
Social media and editorial coverage amplified Garnier’s return to the Australian Open, and in turn drove strong visitation to the activation space and exposed thousands to the brand.
All in all there were 144 media and social hits from our campaign, reaching more than 7.6 million, with social engagement averaging 3.09 per cent. But what really spoke volumes were the long queues to get in and interact with Garnier…naturally!
WE ARE PART OF BASTION
Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.
We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.