MAKE EVERY DAY
Bastion Amplify is an integrated communications agency specialising in PR, media relations, influencer marketing, content and social media.
Our purpose is to make every day inspiring…for our people, our clients, and their customers. That means constantly thinking and creating, bringing big and small ideas to life, and most importantly, making an impact when and where it matters. It means building businesses and brands, shaping successful careers and embracing what’s next.
The values that shape our culture, we hold dear and strive to deliver every day.
We are personally invested in our work and ownership is our mantra. There are no excuses in our agency, no bucks passed, just best-possible outcomes delivered.
We do what’s right, always. We’re not afraid to make the tough calls, as we know that being transparent and truthful builds trust.
We’re a restless, passionate bunch and we thrive on change. Being open-minded, agile and responsive keeps us a step ahead.
We’re in this together, our team and yours. We work hard for each other and value everyone’s opinion. Collaboration is king.
Our team has a wealth of knowledge developed from years of working across consumer lifestyle brands, property development, technology and business. We’ve been business owners, journalists, marketers, brand managers and much more – giving us a broad world view.
A creative communications practitioner with industry experience amassed over 20 years, Richard is a multi-channel expert who believes in the power of storytelling. He co-founded PR and experiential agency Spark Impact, going on to join one of the top global media and communications agency networks where he spent a decade creating memorable and meaningful experiences that connected brands with consumers.
A journalist for almost 10 years at outlets including mX, NovaFM and Leader, Roxanne has a deep understanding of the media industry and an innate ability to spot a news angle. With extensive experience crafting campaigns for major property and business brands including Mirvac, Cbus Property and Investa, Roxanne oversees the operations of the Melbourne office.
GM OF SOCIAL
With extensive experience leading social media for a range of global brands, Shirley oversees our NSW consumer business and social media capabilities. Formerly the Social Director at One Green Bean and Ogilvy, Shirley has also headed up the Coca-Cola South Pacific Social Centre, delivering social media excellence and original creative for the iconic brand. She is high energy strategic thinker with a strong creative streak who loves a great problem to solve.
With a passion for all things social and digital, Xander is focused on developing strategies that help brands achieve measurable business impact. Xander has worked on some of Australia’s biggest brands including David Jones, Freedom Furniture, Rebel Sport and applied his knowledge to international players Microsoft, Toyota and Mastercard.
GROUP BUSINESS DIRECTOR
Natalie brings together a perfect storm of creativity, strategy and client delivery. With over 15 years of experience spanning both communications and creative production, she has worked on some of Australia’s biggest brands delivering award-winning integrated campaigns. Nat has overseen communications campaigns for clients including Blundstone, where she masterminded a highly successful contra influencer program for the brand. She has experience working across travel, tourism, consumer lifestyle, property, insurance, health and much more.
GROUP BUSINESS DIRECTOR
Nancy McDonald has extensive experience in both in-house and agency roles, driving strong commercial results for a range of fintech, disruptor and retail brands. She has spent 13 years working in PR, marketing and journalism in Australia, across clients including Hungry Jack’s, Kraft Heinz, Honda, Hyundai, Dr. Lewinn’s, Access Corporate Group and as a journalist and presenter for NewsCorp. She was most recently Head of PR & Content at Australasia’s leading pet specialist retailer, Petbarn and Greencross Vets.
SENIOR BUSINESS DIRECTOR
Camille is an experienced PR professional who has been working across the B2B, technology and corporate space for more than 10 years with clients including Telstra, Flybuys, IBM and Canon. Highly organised, Camille is an exceptional strategic client manager and clear communicator who maintains a firm line of sight on what success looks like; managing stakeholders, partners and her team to drive results.
SENIOR SOCIAL STRATEGIST
Brogan has worked in the world of social media and content for over six years, leading social strategies for the likes of PlayStation, Petbarn, Hydralyte and Lendlease. Brogan’s approach to social is all about looking into why brands want to be there and what exactly is it their customers want from them. For Brogan, it’s about cutting through the noise to offer online audiences an experience they truly want to engage with.
Georgia Comensoli previously worked as a journalist and Chief of Staff in the Channel 7 Newsroom based in Melbourne, filing for multiple national bulletins including Sunrise, Morning News, 4pm News, 6pm News and The Latest. Comensoli also has experience in the 3AW Newsroom and regional television including WIN News. Alongside her eight years as a journalist, she has experience in content and brand creation freelancing for global firm Goldeneye Media as well as six years Crisis Management experience with Melbourne firm Crisis Shield.
Susana Liu leads the direction on Bastion's property and B2B clients, with a deep knowledge of the sector. She has worked with a range of leading companies across the property, financial services and tech sectors to deliver strategic communications and integrated campaigns. Previous clients include Charter Hall, Frasers Property, UEM Sunrise, Architectus, ME Bank and MessageMedia.
SOCIAL ACCOUNT DIRECTOR
Stephen has more than seven years’ experience leading social media strategy and implementation for major brands including Epic Games, Cricket Australia, Domain, ANZ and Emirates. Formerly a key player within the social teams at Haystac Content and Saatchi & Saatchi, Stephen makes social media easy to understand and delivers creative thinking across a range of clients.
WE ARE PART OF BASTION
Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.
We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.